Paddy Power is on a mission to make betting fun.
The Paddy Power Marketing Team is responsible for delivering a plethora of memorable campaigns and events over the past two decades which have grabbed attention from around the globe.
As a Team, we take fun very seriously. Our goal is to position betting as entertainment and to make betting with Paddy Power an all encompassing experience that means a lot more than simply winning or losing money.
We cover the entire marketing mix, and have individual teams that work across all marketing functions - namely: Brand Management; PR & Communications; Retail; Sponsorship; CRM; Direct Response (Above the Line and Below the Line, Online and Offline); SEO; PPC and Affiliates.
The Team provides services to the individual business units within the Group, as well as working centrally to build the overall Paddy Power brand.
All of our marketing activity is underpinned by rigorous analysis. This ongoing analysis and attention to detail during the planning phase and subsequent evaluation period ensures that, despite being consistently outspent, we continue to shout louder, thus growing the brand and the business faster than our rivals.
