This group is responsible for Product Development within Paddy Power for the Online Business units and the Dial-A-Bet operation.
Our mandate is to enable our online business more effectively retail their products. This is achieved by delivering IT projects which add features to our customer facing products and back office systems. Essentially we meet the demand of the business with supply from our technology partners (both in-house and external).
The team has staff across four main disciplines covering business analysis, usability experience, project management and graphic design.
Business Analysis
Our Business Analysts work very closely with our online business units (e.g. Sportsbook, eGaming, Trader etc.) to produce detailed requirements specifications using their product and technical knowledge. They maintain our product roadmaps and are essential in delivering projects into our live production environments.
User Experience
Our User Experience team consists of a number of UX specialists whose responsibility is to ensure the customer gets the best possible experience when they are interacting with Paddy Power online.
Graphic Design
Our Graphic Design team provides services to both our online and print media channels. The team currently consists of website; creative and print graphic designers who provide artwork and design assets to all of our online environments. They are involved in development projects; email design; multi-media; online and print advertising; print brochures and merchandise.
Project Management
The PM group provides project management for all of our software development releases. They are responsible for pulling together the various components, artefacts and deliverables from all internal teams and 3rd parties involved in our Sportsbook, eGaming and Web Development releases.
